5 ways to design products customers love

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5 ways to design products customers love

INSPIRED Quotes by Marty Cagan

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Published 04.05.2019

Live with Marty Cagan - Author of Inspired - How to Create Products Customers Love


Comment 0. A Harvard University, William J. Abernathy Professor of Business Administration Emerita, Leonard has over 30 years of research experience in knowledge management, consulting and teaching about innovation, technology commercialization and organizational capabilities. A widely-recognized expert on innovation and new product development,. Leonard has taught, researched and written extensively about new product and process design, strategy, and innovation management.

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As a teenager, Mike Pfotenhauer loved to hike, but he hated how uncomfortable he felt carrying the backpacks then on the market. So, at age 16, he created his own, sewing all the pieces together himself. For example, a designer who wanted to understand patient and family experience in a hospital emergency room feigned an injury. One result of her acting debut was that she identified the need to redesign the way that the nurses conducted triage, that is, deciding who needed immediate attention and who could wait. Another avenue to empathic design is immersion in the culture of the customer or client, so as to look at the challenge through a different lens and intuit unarticulated desires. By the time she was interviewed by the clients, she was so up to speed on the religion that they suggested, only half-jokingly, that she could teach Hebrew school. Her firm won the business.

Eventbrite, and certain approved third parties, use functional, analytical and tracking cookies or similar technologies to understand your event preferences and provide you with a customized experience. By closing this banner or by continuing to use Eventbrite, you agree. For more information please review our cookie policy. We will discuss the modern product manager and product leader roles in depth, along with the dynamics of a strong product team. We'll discuss how we come up with a powerful and compelling vision and product strategy, and we'll discuss how empowered product teams determine what they need to build in order to deliver business results. We'll discuss in depth the techniques that product teams use to discover and deliver disruptive products, including how we tackle the major risks of value, usability, feasibility and viability, and how we use both qualitative and quantitative methods to address those risks. NOTE : Please be warned that this is an intense two days.

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