INSPIRED Quotes by Marty Cagan
Comment 0. A Harvard University, William J. Abernathy Professor of Business Administration Emerita, Leonard has over 30 years of research experience in knowledge management, consulting and teaching about innovation, technology commercialization and organizational capabilities. A widely-recognized expert on innovation and new product development,. Leonard has taught, researched and written extensively about new product and process design, strategy, and innovation management.
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Magazines by Harvard Business Review
As a teenager, Mike Pfotenhauer loved to hike, but he hated how uncomfortable he felt carrying the backpacks then on the market. So, at age 16, he created his own, sewing all the pieces together himself. For example, a designer who wanted to understand patient and family experience in a hospital emergency room feigned an injury. One result of her acting debut was that she identified the need to redesign the way that the nurses conducted triage, that is, deciding who needed immediate attention and who could wait. Another avenue to empathic design is immersion in the culture of the customer or client, so as to look at the challenge through a different lens and intuit unarticulated desires. By the time she was interviewed by the clients, she was so up to speed on the religion that they suggested, only half-jokingly, that she could teach Hebrew school. Her firm won the business.