Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria VelosoIn order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
* write sizzling and irresistible Web copy, e-mails, and marketing communications
* quickly turn lackluster sites into perpetual money machines
* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy
* avoid the top three blunders that can wipe out your sales
* convert up to 50% of online prospects into paying customers
* and more!
A Web Copy Blueprint from Maria Veloso
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Weaving Words Into Wealth by Turning Browsers into Buyers
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Veloso says her blueprint requires zero creativity. List just the facts in brief sentences or bullet points. This is where you delve deeper into the problem. List how the reader will feel as the problem, pain or predicament falls away, leaving them free of its grasp. List w hat the reader will get to do, think, and feel when the problem, pain or predicament goes away that they were prevented from doing, thinking, or feeling while they were held captive by their situation. Examples: Alleviate arthritis symptoms and move more freely without pain. Get new tires and stop worrying about whether a blow-out will scatter your most precious cargo—your loved ones—all over the highway.